Feminism and ignorance

In class today, after viewing the video that interviews folks on the street about their views on feminism, I remember someone saying something like "what could possibly be the reason for not believing in women's rights?" in response to the lady with the black hat who was clearly not speaking her mind because her husband was standing nearby. Something we should examine that time did not permit today is why there are people who know what feminism is and can articulate its meaning, yet chose to not identify or associate with it. There are several religions out there, some more extreme than others, that say that women are secondary to men and have a doctrine to back that up. For some people who have lived their whole lives abiding to these doctrines, feminism is something that cannot even enter into their daily lives. It simply does not compute. For them, it is much simpler to live by these sets of rules imposed by their culture than to break the trend and risk alienation, or worse, damnation. We should be careful when saying that these folks should be "liberated" or that they are ignorant. Clearly, as seen in the video, this woman was not ignorant of feminism. Does she need someone to "save" her from her oppression? Or is she better off living this duality?